Marketing

DPR Group Announces Katie Biggins as New Account Manager

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DPR Group is proud to highlight the latest addition to the DPR Group team—Katie Biggins! With a strong background in electronic media, project coordination, and client management, Katie will step into the Account Manager role to create press releases, tailor strategic PR & marketing approaches, and support day-to-day activities for clients. Katie brings with her […]

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DPR Group Introduces New Account Coordinator Madison Darr-Bramhall

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DPR Group is thrilled to introduce our newest Account Coordinator, Madison Darr-Bramhall! In her new role, Madison will support our Account Managers in writing press releases and blogs, creating and maintaining media lists for our clients, and maintaining DPR Group’s social media presence. With her ambitious and positive attitude, Madison is a great addition to […]

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DPR Group Welcomes Account Coordinator Kim Duff

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DPR Group is always looking to grow our team with the best and brightest upcoming PR & marketing professionals. We’re excited to introduce our latest addition—account coordinator, Kim Duff! Kim is a skilled writer with impeccable research skills and excellent attention to detail. She brings unique perspective and experience to social media management, public outreach, […]

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Fundamental PR Hacks for B2B Social Media

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With an unprecedented amount of information and connectivity at our fingertips, social media has become a pivotal tool that has changed the way businesses of all shapes and sizes communicate with customers and prospective customers. This includes a company’s public relations (PR) strategy and their marketing tactics. A study conducted by Hootsuite shows that approximately […]

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Three PR Strategy Lessons from the COVID-19 Disruption

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Business leaders are no strangers to challenge or disruption, but the unthinkable scale of the COVID-19 crisis forced businesses to respond quickly and to adapt their operations in unexpected ways – including switching to remote work and responding to an array of delicate questions from concerned stakeholders. As the government-mandated lockdowns ease, and businesses cautiously […]

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How to Harness Word of Mouth with Brand Ambassadors

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Word of mouth remains an important and valuable source of great marketing because customers trust their friends and family, but never before have customer testimonials weighed so heavily in the buying decision process. Flourishing beyond the confines of the marketing funnel, word of mouth has evolved into a force that is a much more powerful […]

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