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Hands-on digital marketing boutique strobe
In-house support service aimed at improving content quality and results of Own Media
Started “Owned Media · Second Opinion Service”
Immediate improvement of “quality” and “achievement” issues in content creation / operation
Strobo Co., Ltd. (hereinafter referred to as “Company / Tokyo Metropolitan Area Minato-ku”) developing corporate digital transformation support business and venture investment training business is aiming to improve content quality and results of Own Media In-house support service “Owned Media Second Opinion Service” will be launched.
■ Background of launch of “Owned Media Second Opinion Service”
Together with the spread of smartphones and other digital devices, the Internet has become involved in some way in consumer behavior. Along with that, many companies are trying to shift the business digital. For example, efforts for major EC-related businesses of major retailers and apparel companies that have been mainly focused on over-the-counter sales, digital media from publishing and broadcasting industry companies’ four masses such as TV, radio, newspaper and magazine This also corresponds to the shift of. Now that “digital” became indispensable for daily living, in nearly all industries and industries, the movement to launch new business centered on digital has become visible, and the creation and operation of the media As it became generalized, many companies faced new challenges.
Such as “content quality does not rise enough, proofreading is taken only for proofreading time”, “What is Growth Policy for Content Created to Produce Results?” The more you get, the bigger the challenge for “quality” and “achievement” tends to be. At the root of the two issues “quality” and “achievement”, there seems to be a problem that “a partner company that provides concrete solutions and execution units does not readily appear”.
In order to undertake the start-up and operation of digital media of major companies so far, we have established a special site “Content · Growth Hack Center” which has a completely in-house manufacturing system, and we have a large editing division of 3,000 class monthly production We have prepared content management and operation management know-how related to PDCA. In order to immediately improve the issues of “quality” and “result” in content creation / operation based on unique know-how and operation management system that can create results by launching media from scratch, We have released ‘Owned Media Second Opinion Service’.
Through this service, we will suggest concrete improvement points to raise “quality” and “achievement” for corporate media production and operation, and support definition of production requirements.
✔ In case of media already being produced / operated) Improvement of current regulation and writing format
- In the case of media that will be produced and operated in the future, new requirements formulated
✔ Review the operation flow from writing to editing, proofreading, reviewing
✔ Support for formulation of RFP (request for proposal) for outsourced partners
✔ Quality management and evaluation for writers and editing departments (including external partners)
✔ Identify specific requirements and improvement methods after defining these requirements and quality assessment
✔ Define method for monitoring results after content creation and “Growth hack” method for improving results · Build operation flow
■ Success stories in ‘Owned Media Second Opinion Service’
“Second opinion” is not so-called outfield-like “advice”. By providing services as guaranteeing immediate effectiveness including concrete execution accompaniment, it is possible to immediately improve “quality” and “result” in content creation / operation of a certain scale or more.
■ In particular cases where improvement is expected
When it falls under any of the following, the probability of improving “quality” and “achievement” is high, and the improvement range tends to be large.
✔ The original format is used as it is presented by the external partner at the beginning of production
✔ There has never been a posting or modification proposal from the subcontracting partner to the format or regulation prepared by the company
✔ In the selection of the theme of the article to be written, I received only proposals based on the monthly search number data acquired from tools such as Google keyword planner
✔ We did not receive presentation on the extraction logic of the target article to be improved or specific concrete rewrite method in the improvement measures against post articles after publication
■ What are the issues of “quality” and “result” in content creation / operation
In the media production and operation, there is a tendency that the problem of “quality” and “result” becomes bigger as it becomes a medium with some extent.
✔ Expertise base that can be fully in-house production system to take over as a leading enterprise launching and managing digital media
“Content · Growth Hack Center” established, large edition department of 3,000 class monthly production is prepared
✔ Build content management and operation management know-how related to PDCA
So far, we have established a specialized site “Content · Growth Hack Center” capable of complete in-house production, to prepare for the start-up and operation of digital media by major companies, and prepare a large editing department with a monthly production of 3,000 classes We have built operation management know-how related to content production and PDCA.
- In order to immediately improve the “quality” and “achievement” in content creation and operation over a certain scale, “second opinion” type service which provides concrete actions is effective. Instead of so-called outfield-like “advice”, we will immediately improve the issues of “quality” and “achievement” by ensuring immediate effect, including concrete execution accompanying runs
We have been supporting a large number of new businesses with digital transformation centered on TSE 1 listed companies so far and will continue to expand and provide a variety of support services related to company’s media media management .
Started “Owned Media · Second Opinion Service”
Company name: strobe corporation
Representative Director: Shimpei Shimoyama
Address: 1-5-10-5F Azabu Juban, Minato-ku, Tokyo
URL: https: //www.strobo-inc.jp/
Business description: Digital marketing business
Media & Content Development Business
Venture investment development business