6th International Fashion World Tokyo
(Spring) I went to the 4th International Fashion Production Material World Tokyo (Spring).
Among the many exhibits, I was most interested in Neural Pocket, Inc.’s “AI MD”. By analyzing images on the Internet such as SNS, we will try to forecast trends and trends of colors, items and patterns.
It’s a long time old fashion in marketing in the fashion industry. Take thousands of photos of pedestrians at trend spots, or cut out photos of fashion magazines, and then map and forecast the next trend. This is only on the net, but it is to predict by pulling the image automatically, performing AI analysis and dropping it into a graph or the like.
In the case of AI analysis, it may be the easiest business model to understand.
According to the interview, about 30 companies, the management team came from a major consulting firm, and most of them were engineers, with the image that several data analysts would report. Fashion is simply the color trend, but the meaning changes depending on whether it is the trend of base color or the trend of color arrangement, whether it is tops, bottoms or inner. Item trends also change depending on the position on the coordinate, and the sense of the trends also changes depending on the size of individual items.
Furthermore, in SNS something, whether it is the image which the maker side raised up prosperously, or what the consumer tried to coordinate, and it changes greatly depending on what kind of motivation it is or TPO. Changes will also occur monthly and weekly by hour. Furthermore, how to use the data that has been output changes greatly depending on the strategy, concept, rich, etc. of the company, so it can be said that the output can not be utilized at all unless the conditions of the user are firmly set. come.
The problem here is that it is from now on, but the difficulty of this part is the part that has been like a black box for many years despite the many experts and consultants. It would be interesting if this could be used in an easy-to-understand manner using AI etc. . . I thought.
By the way, it seems to be about 5 million yen a month. I also heard that I would like to use such analysis to spread out to digital signage and town revitalization.
We want you to completely change the fashion industry.